As WISE has expanded into a national association under the University of Arkansas, I have assumed the responsibility of designing brand assets for each new chapter and region that joins. Since 2023, every new chapter of WISE has received a customized asset pack, thoughtfully designed to reflect their institution's unique color palette and prominently feature their name. Chapters are encouraged to utilize these custom branding assets to promote their events and social media presence. I work closely with chapter leaders at each school to update their assets as needed and assist in refining their graphics to ensure consistency with the WISE brand.
Mockups
Chapter Events
Since Fall 2023, WISE has grown from a single University of Arkansas event to a nationwide movement with over 22 chapters and hundreds of participants from Business students to Industry partners.