Building the Brand
Since the launch of our rebrand, our team has developed hundreds of assets that have been seamlessly integrated across the Walton Campus and adopted by every department. From PowerPoint and postcard templates to tents and table banners, brochures, backpacks, social media posts, event graphics, and more, we’ve crafted a versatile identity that’s both impactful and user-friendly.
The chosen style is timeless and simple, providing the perfect canvas for our team’s photography and messaging to take center stage. Over time, our designs have evolved to prioritize flexibility, enabling dynamic messaging and adaptable content creation. This adaptability is particularly evident in our social media series, where each must stand out while maintaining a cohesive connection to the overall brand. A consistent red border serves as a unifying framework, anchoring all our designs.
As of Fall 2024, we’ve welcomed over 9,000 Walton students—the largest class in our history. With more eyes on Walton College than ever, we’re thrilled to showcase a bold and cohesive visual identity that not only enhances navigation but fosters a deeper connection to our school.
Walton in the Wild
As other departments have begun working with our templates, catalogs, and team to create new merchandise and designs, our brand identity has started to take shape. Sake, a student-run organization, sold dozens of our sweatshirt designs to students as part of their year-long class project. Recruiters have received positive feedback from high school seniors exploring what Walton has to offer through our recruitment materials. Our Walton MBA ads, displayed at XNA airport and on LinkedIn, have generated a high volume of clicks and interest. Professors have also received feedback from prospective graduate students, expressing interest in graduate programs after seeing our banners around campus. Through these touchpoints, Walton's new brand identity is gradually taking root in the minds of our students.
