For my three-piece poster campaign, I chose to bring awareness to sex/human trafficking after watching the documentary Filthy Rich about Jeffery Epstein. As I researched the topic, I discovered how pervasive the problem is and where it is happening most frequently. Girls in Asia and Eastern Europe are particularly vulnerable, often seen as financial assets by their families and taken into trafficking situations. In Paris, some end up in the Red-Light District where they cannot speak French, while in Thailand, girls from poor villages turn to sex work due to lack of documentation.
My campaign aims to provide a discreet resource for trafficked victims with subtle, suggestive posters that blend in with public spaces. All important information is discreet, with a large "People are not products" quote tied to the concept of selling people. A QR code at the bottom of each poster leads to an emergency hotline for victims. Ideally, the posters would be placed in high-traffic transit locations, such as train/subway stations, bus stops, malls, and airports, where potential trafficking victims may pass by regularly.
I hope that these visuals will capture the public's attention and prompt them to be on the lookout for suspicious people or children who look like they may be in danger. This project taught me a lot about design for social impact and the importance of raising awareness for important issues.
