In the spring of 2022, what initially started as a straightforward task to update our undergraduate brochure for prospect student touring in the summer evolved into a comprehensive branding initiative for Walton College's undergraduate programs.
As the project unfolded, it expanded beyond the brochure, encompassing table banners, stickers, checklists, and ultimately, the visual identity for all undergraduate programs across the campus and our website. Through numerous design iterations, we strived to create a collegial and inviting aesthetic that resonated with a youthful energy, effectively representing the University of Arkansas as a whole. As this grew into a much bigger project than we'd initially set out to tackle, it has since become on of my favorite creative projects yet.
