In February, I discovered Amelia's Yogurt at Fayetteville's Co-op and was immediately struck by the quality of the product despite its lackluster packaging. As I delved into the company's history, I discovered its roots in French creameries and a commitment to locally sourced ingredients. Inspired by the modern branding of French creameries, I set out to create a brand identity that would capture Amelia's rustic farm-to-table ethos while appealing to young families. The resulting brand features bold type, clean linework, and handmade illustrations, signaling a fresh and exciting new chapter in Amelia's 30-year legacy as an Oklahoma staple.
