Season of Sin is a luxury liquor brand crafted for young professional women who dare to embrace their boldest, most confident selves. The brand captures the essence of empowerment, risk-taking, and unapologetic fun. At the heart of Season of Sin is a signature mascot—a confident, alluring woman embodying the "devil on your shoulder" persona. She’s a symbol of liberation and self-assurance, inviting consumers to indulge in life’s pleasures and step into a daring persona for the night. Ideal for bachelorette parties, girls’ nights out on the town, or a solo evening savoring a moment of glamour at a high-end hotel lounge, Season of Sin is more than a drink—it’s an experience tailored for unforgettable moments and bold choices.
The visual identity of Season of Sin is as striking as its spirit: rich, seductive colors paired with sleek, modern typography. It blends elegance with a hint of mischief, striking a balance between sophistication and playfulness. The slogan "Raise the Curtain on Confidence" evokes the thrill of transformation, encouraging consumers to take on their most confident selves for the night.
This identity positions Season of Sin as more than a drink—it’s a mood, a lifestyle, and an invitation to live boldly.
The Process
When thinking about how I wanted to represent this brand, I was inspired by the allure of fantasy worlds that appeal to so many professional young women. The logo’s gothic black lettering was chosen as a nod to these classic tales. This aesthetic choice resonates with the modern reader’s love of medieval fantasy, peaking interest and creating an immediate emotional connection.
Central to the brand’s visual narrative is the devil-woman mascot, whose design is inspired by medieval jesters and stage performers. This connection reinforces the brand’s theme of transformation—“wearing a mask” or “becoming a character” for a night of indulgence and bold choices. The mascot and typography work together to transport the consumer into their own storybook-like fantasy while maintaining a sleek, modern edge.
To inject a sense of luxury into the design, the color palette is bold and refined, using foil and embossing on the packaging. These premium elements are designed to subtly blend into the background, allowing the striking logo and character to take center stage on store shelves. The result is a package that feels rich and tactile, catching the eye while conveying sophistication. I created the die-cut through several iterations based on a mockup I found online.
