For this project, I created a brand identity for my partner's favorite condiment, buffalo sauce. Through my research, I learned about the sauce's history and its popularity thanks to the Buffalo Bills football team. To reflect the sauce's heritage and the spooky character of Buffalo Bill from Silence of the Lambs, I created a dangerously hot sauce that came in a wooden coffin with red wax melted over the lid. I played with different shooting styles to capture the spooky atmosphere and also made a patchwork tote bag that reflected Buffalo Bill's clothing made from victims. The bag was stamped with the slogan, "This sauce is to die for," which played off the horror motif and commented on the quality of the product. Overall, this project allowed me to hone my photography, photoshop, and lightroom skills while creating a unique and memorable brand identity.
